"Technology as a means to provide the best customer experience is one of our main investment targets in 2019. The strategy allows Burger King to turn the media investments of its main rival, such as billboards, magazine ads, discount coupons and others, into their ads of their own. The BK app promo was created exclusively for Brazil to promote BK Express, a tech tool allowing any customer to pre-order and avoid lines. The campaign was created and developed by David SP. When the flames burn away, the consumer is left with a screen that tells them they’ve received a free Whopper to be savored at the nearest restaurant. With the ‘Burn That Ad’ campaign, anyone who launches the Burger King app in Brazil and points their smartphone at its main competitors’ ads may enjoy the sight of it being burned up instantly – in augmented reality – and turned into a BK ad.
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